MSP marketing strategy

Your MSP exists to fund your future lifestyle

Paul Green Uncategorized

When the day-to-day minutiae of your MSP is getting you down, here's something you need to remember.

The role of your MSP changes over time.

When you first get started with your business, it's there to pay your bills, your mortgage.

But as time goes on and you add more staff, more clients and generate more net profit, there's more personal income for you to take out.

Now, the temptation at this point is to go and get yourself a Porsche or a Lamborghini. But here's an alternative.

WATCH: That time we made Paul wear elf ears to deliver a marketing video.

Why not take that extra cash and invest it into revenue generating assets, like property, pensions or other investments to go into your portfolio?

Now, if you do that, it means your business is not only funding your lifestyle today, but your future lifestyle.

So, at the point you come to retire and sell your business, you'll have so many more options because you've got these little investment pots scattered around.

And that's what we want when we retire, isn't it, options? Because we don't know what kind of lifestyle we're going to want to live them.

The cool thing that many MSPs (and me) have found is if today's business is funding both today's and tomorrow's lifestyle, then all those little irritating things that bother you about the business become less irritating.

Because you can remind yourself that you are literally funding your retirement with all the things you're doing on a daily basis.

For me, the future lifestyle looks like having the time and cash to do exactly what I want to do every day. Which will mostly be living in Portugal, drinking wine, and scuba diving (not all at the same time. Probably.).

And believe me, that makes the day-to-day hassles of running the business a whole lot easier.

Any questions, email me anytime at , or join 1,900+ other MSPs in my MSP Marketing Facebook group today for some fellow MSP-owner comradery.