The horror of networking

Why networking meetings suck: You are the average of 5 people

Paul Green business owner's mindset, Content, getting new clients

This morning I made a big mistake. I went to a local business networking meeting.

Haven’t been to one for years and years. I’m not knocking networking. I know it works well for some people. It’s just not my cup of tea.

When I got good at marketing about 8 years ago, I quickly lost my appetite for it.

However, right now I’m looking for an investor for a property project, so I thought I’d give it a go.

Within minutes, I remembered what I hate about networking

Today’s meeting had the usual hallmarks:

  • A room full of sellers and no buyers
  • The uncomfortable mix between a business event, and a social occasion (people who see each other all the time at the same events, but don’t actually know each other, or even like each other)
  • Getting trapped with the person who won’t stop talking about themselves
  • Greasy overpriced full English breakfast
  • The obsession over arranging lengthy, aimless 121s for the sake of it (why do people place so little value on their precious time?)
  • The accountant who said he’s not like other accountants
  • The utility sales person
  • The person who introduced themselves as a holistic NLP practitioner

Please, please don’t think I’m arrogant. I’m not arrogant. I’m just focused. There’s a big difference.

I have very clear goals, and I am precious with my time to make sure I move closer to those goals every day.

Entrepreneur Jim Rohn famously said that we are the average of the five people we spend the most time with

(Jim died a few years ago, but his legacy lives on)

So shouldn’t we pick those people more carefully?

This is why I run the Profit Accelerator, only for IT support companies that are hungry to grow.

Spend more time with me and a small number of other business owners just like you.

I now have just four spaces left for my Profit Accelerator (two in Milton Keynes, two in Manchester).

These will be the last Profit Accelerator groups I set up. Only because the amount of time I have available for these groups is being pressured by other projects.

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Hi, I'm Paul Green. Couple of times a week I send great marketing advice to 2,766 other MSPs around the world. Want to join them? I'll also send you a free copy of my book Updating Servers Doesn't Grow Your Business