There's an unlimited source of net profit for every MSP owner Here's how to access it

This is The War Room It's about growing your net profit Solving your staff & operational issues And creating a business that thrives when you're not there

Hello, I'm Paul Green, one of the world's leading MSP marketing experts.

I've worked closely with MSPs for a number of years now. And I've noticed a worrying trend that's afflicting thousands of MSP owners.

These are business owners who on the surface have great businesses. The kind of businesses that others in the profession admire from a distance. They're well run and profitable.

But there's a price to pay for this. Because underneath the calm on the surface, the business is riddled with constant, never ending problems.

Staff; recruitment; controlling the chaos; getting techs to follow processes; attracting new clients; trying to grow monthly recurring revenue (MRR); etc etc...

The net effect, is that the business requires an enormous amount of time and energy to keep it running at such a high level of quality. Am I describing your MSP?

There are several different layers of MSP ownership.

Some owners are stuck doing technical work 5 days a week, 50 weeks a year.. They are working their way towards the inevitable breakdown or major health scare. And don't even get me started on them personally doing a "small favour" for an annoying client, at 8pm on a Sunday evening...

Others have escaped the worst extreme of the intense support demands. But the business still desperately needs them every day. In effect, they have created a prison of their own design... and have then locked themselves inside.

And then there are those who have figured out how to run the business at a higher level. But because they have so many clients and staff, there's always something that's falling over somewhere.

In fact, far too many MSP owners - even the successful ones - still suffer from these three core problems.

1) Not enough personal reward

Your business might churn out a good level of net profit (and therefore personal income for you). But it's not as efficient as it could be. And there's a good reason for that...

2) Little time to sweat your assets

All your work time is taken up keeping the business running well. So you have virtually no time to get better at winning new clients, growing your MRR, etc. And the knock on effect of this is...

3) Low amounts of personal time

Even if you only do a restricted amount of technical work these days, the business still seems to suck much of your life and energy from you. Your family are desperate for this to change...

There is another way. And I want to help you find it


You see, I'm working right now with a growing number of MSP owners, who are battling against this horrifying trend.

They're generating lots more net profits. Taking more personal income out of the business. And taking more time off because they have fewer staff problems and client demands to deal with.

Many of them are even taking more than one holiday a year! (interestingly, those that do have lots of holidays typically see their businesses grow faster... that's not by chance; the two things are totally connected)

So what are these business owners doing differently to you? Simple. They are regularly stepping back, and spending a little time working ON the business instead of just IN in (in it = technical work and the dreaded "admin").

"Game changing! In fact, I should leave a one star review so less people join meaning less competition for me, because he's that good.

"If you are ready to put in the effort, Paul can without a doubt help turn your business around."

Haree Patel

The War Room is carefully designed to improve these critical 8 core pillars of your business

Create an unlimited tap of new clients

You'll discover exactly how to get new clients, any time you want them. You just turn on the "new client tap".

This is about building multiple audiences of prospects using your website, Facebook and LinkedIn. And then educating and entertaining these audiences, so that at the point they're ready to pick a new IT support company, yours is the first name in their mind.

Don't annoy happy clients with poor communication

It's baffling why most MSPs tolerate frankly weak communications from some of their team on the phone, and in tickets.

You'll discover how to systemise effective client communication  by getting your team to communicate in the most appropriate way to the person they're dealing with. No more listening to their calls and cringing!

Get more tickets closed, more quickly

Sometimes staff increase the amount of work that needs to be done, to fill the time available. Your goal is to detect this and stop it, you can assess what technical capacity you actually have (and then sell it).

You'll discover how to focus your support team on good ticket behaviour and how to get them to volunteer when there's nothing to do.

Constantly add new MRR (monthly recurring revenue)

MRR is the best thing about running an MSP. It makes life so much easier! So you should be aiming to add new streams of MRR on a regular basis.

You'll discover a stunning number of new services you can sell to your existing clients  with very little impact on your technical team. And the best way to package services together, and position them.

Systemise upselling with strategic reviews for clients

If you can get even half of your clients to buy an extra service every year, the financial fortunes of your business will change for ever. Good upselling needs to be done systematically, in a way that doesn't alert the client that you're going to sell them something new. You'll discover how to turn the whole business into a selling machine, in a way that delights clients; rather than annoying them.

Improve your net profit margins (and personal income)

We've all had at least one month where we worked our socks off... and were horrified to discover there was no money left for us at the end of the month. That sucks. And it kills your love for the business.

You'll discover how to permanently boost net profit margins to either give you a greater personal income... or spend it on other people, buying back your time.

Get the most out of your staff (even the internal terrorists)

As much as we'd like to clone ourselves and do everything to our high personal standards, that's the route to a stroke or heart attack.

You'll discover how to get more out of your best staff, and fix (or fire) the worst. And no matter how difficult recruitment is, you shoudn't be scared of your bad staff leaving... you should be scared of them staying!

Live your life fully as an awesome partner and parent

The definition of success is having enough time and cash to do what you want to do; and meaningful work to give you the sense of achievement.

You'll discover the small tweaks that will give you an enviable work/life balance. Beautifully, when you get this right, it helps your staff do a better job (and be happier), and the business to grow faster and bigger.

This is very powerful stuff. And here's how we do it There are 3 levels to The War Room


Level 1: Bronze The latest MSP marketing and growth information

This is at the heart of The War Room.

You'll have access to a secret vault of powerful information. It's everything I know about growing your business, sucked out of my head and available to you through a web portal.

Every strategy, tactic and clever idea I've ever come across. Plus I'm adding to it daily - every time I talk to an MSP and think "that's a good idea', it all goes in the vault.

Plus there's a monthly Situation Room briefing call. It's an hour long Zoom where I tell you what's working right now for MSPs all over the world.

I don't mean the "new shiny things". They're no help to you. I mean the solid, often boring marketing and growth strategies and tactics that are working. I tell you what they're doing and how they're doing it, so you can swipe the idea and implement it in your business.

And you'll enjoy access to an exclusive Facebook group, to discuss what you're learning and how to implement it with other like minded MSPs.

“Paul really knows how to move your business to the next level. Within the first month, we had made major changes to the running of our business, leaving us to take a well-deserved holiday for a couple of weeks without even having to contact or be contacted by the office. 

"Paul will take you to where you want to be in your business and your life. Guaranteed. Just do it!”

Jean Eardley
Prompt PC


Level 2: Silver Everything in bronze, plus Action & Accountability calls every 2 weeks

To really Get Things Done, you need access to someone who can answer your implementation questions, and remove all the blocks to progress.

So every two weeks we jump on a one hour Zoom. It'll be just you, and no more than 3 other MSP owners (it's the same people each call, so the group bonds together).

Throughout the call, we get a progress updates from each business in the group. And we explore how to speed up progress.

You’ll learn as much from discussing other MSPs, as you will discussing your own.

Each Action & Accountability call is structured to help you improve net profitability by tackling the small number of areas that make the biggest difference (the powerful theory of marginal gains).

“I find the meetings so energising! Just the ideas buzzing around. Brilliant!

"It really does work!"

Ben Schneider
IT Guys

Level 3: Gold Everything in silver, plus Meet up once a month for implementation days (UK only)


As much as we discovered in 2020 that you really can run the business just using Teams, there's still something magical about meeting in person.

And that's why once a month I meet my Gold level members for a powerful and inspirational implementation day. We spend the day discussing:

  • What's going well and not so well in their businesses - and why
  • Clever ideas from other MSPs and how to implement them
  • Deep dives into marketing and business growth subjects

These events are run in a Covid-safe way. And when we can't meet because of a lockdown, you automatically drop down to silver level. So I take the Covid financial hit, not you.

I'm so convinced you'll love The War Room, this is my guarantee

The guarantee is simple:
If you don't find this is the most powerful and inspiring MSP growth programme you've ever done, then simply walk away.

You have zero ongoing commitment and there's no contract. We just ask for 30 days' notice if you want to give up your place.

Many of our members have been in The War Room (and previous iterations) for 3 years or more. They stay because it works and they benefit from it - NOT because they're locked into a contract.

Try it for one month And see whether it's right for you

£197 + vat / $247 a month

Information only

£497 + vat / $697 a month

+ Action & Accountability Calls

£997 + vat a month (UK only)

+ Action & Accountability Calls
+ Implementation Days

Here's what to do next

Ben Smith

Ben Smith

The next stage is to set up a 15 minute business growth consultation phone call with my business partner, MSP growth specialist Ben Smith.

We need to check that your business would be right for us. And you need to check your business would benefit.

Ben’s live calendar is below. Pick a 15 minute phone call time that best suits you.

Remember, there’s zero commitment at this stage. You’re just discussing it