LinkedIn has become such a powerful marketing tool for MSPs.
Yes it's a numbers game. But if you can connect to enough people and start enough conversations, the odds are that you will generate meetings and ultimately clients from it.
Why? Because getting someone to switch from their incumbent MSP to you, is all about relationship. And LinkedIn allows you to start, then build that relationship.
It should be a key part of your marketing toolkit, along with email marketing and a Facebook group.
I recorded a new video about how my MSP Masterminders are tackling this.