In Episode 178 I’m joined by our MSP Marketing Facebook Group competition winner Tony Sollars for a one on one marketing consult. We talk about his business and what marketing he’s already doing to promote it, and I offer him some advice on things he could try or improve to push his business to the next level and become the dominant player in their niche.
Episode 173: AI in real life: How this MSP uses it
Episode 173 includes why paying your (small) suppliers faster makes business sense, the Six Steps from ‘suspect’ to ‘loyal customer’, and how this MSP uses AI in real life
3 reasons why a business owner will buy from your MSP
A big secret to great marketing is being able to look at things from someone else’s point of view. Here’s how to do that in your MSP
How to use ‘social proof’ on your MSP’s website
Just like sheep, people like to follow the herd. ‘Social proof’ is the way to make sure they’re headed for your MSP.
Episode 149: Claim your share of this $5,000 MSP giveaway
Episode 149 includes free money for MSPs, how to influence future clients and why scrappy marketing can work for your MSP
Episode 142: Your MSP’s marketing advantage: Showing empathy
Episode 142 includes why empathy is the core marketing skill to develop, Paul’s real life example of why ‘before & after’ case studies matter and the MSP owner that thinks the tech on-site visit is dead
The MSP’s ultimate guide to using video to get new clients
Video is the number one engagement tool on your website. In this ultimate guide, you’ll discover how to make video a crucial part of your MSP’s marketing strategyJump to Part …
Episode 109: The perfect prospect journey for an MSP
Episode 109 includes the best route to generate prospects, how to make the business better every day and tell stories with video
Episode 104: What’s the Average Lifetime Value (ALV) of an MSP client?
Episode 104 includes how to calculate the real value of your clients, why you should encourage a one-time purchase and the company that’s automating IT support
Episode 94: Are you the most expensive MSP in town? You should be
Episode 94 includes why you should be the most expensive MSP, your chance to attend a huge event for free and how to make better sales proposals