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The ultimate marketing strategy for MSPs
Today I’m running a sold out marketing seminar for a group of MSP owners. It’s called The Ultimate Marketing System. How can I justify calling it that? Well, it’s based …
6 bootstrap marketing ideas for MSPs
You’ve heard of bootstrapping a business? It’s when a new venture is built up using limited funds and a lot of goodwill.
Video: How MSPs use LinkedIn to get new clients
LinkedIn has become such a powerful marketing tool for MSPs. Yes it’s a numbers game. But if you can connect to enough people and start enough conversations, the odds are …
Facebook pages are seriously ill. You need a Facebook group instead
Facebook loves its groups. The more relevant the content is, the more they use Facebook. And the easier it is to sell targeted advertising to reach them.
The simplest way to get new clients: The intrigue letter
There are dozens of ways you can get new clients. Literally, dozens. Each have their pluses and minuses. NetworkingSome people swear by networking. I swear at it (because I think …
Facebook’s big change again justifies building your own audience
So last week Facebook announced a big algorithm change. As the BBC reported: Facebook is to change how its news feed works, making posts from businesses, brands and media less …
Uber-good opportunity for some PR this week
So imagine there was this massive company that most people knew, whether they’d used it or not. And it had a huge data breach affecting 57 million people. Then it …
Videos on your website: My ‘good enough’ kit list
Engagement is good. People who don’t know much about IT support buy with their heart not their brain. So they have to be persuaded emotionally, not cognitively.
