Often the context of how we contact someone affects whether they’re willing to listen. This is a super smart way to reach dream prospects
Episode 225: MSPs: Send a Xmas card to prospects… in March?
Episode 225 includes saying goodbye to distractions, sending your prospects a Christmas card in MARCH, and closing more deals by improving your communication with non-technical people.
Don’t sell cyber security. Sell “you’ll sleep better at night”(features vs benefits)
Selling to business owners and managers is a lot easier when you see the world through their eyes, and understand why they buy what you sell
Episode 220: MSPs: This tool sells more to your clients
Episode 220 includes five marketing myths that are holding you back, this tool sells more to your clients, and the secrets of successful Facebook marketing.
MSPs: Here are 3 sexy emails you can send to leads & prospects
Here are three marketing emails you can swipe and adapt for your MSP, plus a simple guide to creating more. Easy
MSP sales: Would you physically visit leads in their office?
Would you ever consider hitting the road every day to visit 7 leads, who weren’t expecting you? This MSP is doing exactly that
Episode 217: SPECIAL: Listen to Paul’s BAD cold sales calls
In the third and final of our series of Special Episodes, cold-calling expert Derek Marin shares some of the advice and tips he’s learnt from cold-calling, and offers me live feedback when I try cold-calling for myself.
Planning a Jan promotion for your MSP? “10% off” sucks… use this instead
If you’re running a promotion you must make sure it seems exciting and sexy to your clients and prospects. Here’s how
Episode 211: MSPs: Turn away clients like these
Episode 211 includes client doesn’t pay – take the service away, new starter to superstar in 50 weeks, and practice your sales technique – but NOT on your prospects
Episode 202: Ghosted by prospects? Try this
Episode 202 includes how to encourage ‘ghost’ prospects to re-engage, grow your LinkedIn connections and email database at the same time, and leadership, true client partnerships and the voice of the CIO