Episode 210 includes making your marketing as compelling as Star Wars, the psychology of three-tier pricing, and freeing yourself from time-suck activities with a Virtual Assistant.
Episode 207 includes an MSP horror story you’ll want to avoid, the advice that could save your marriage, creating a brand video to win new clients.
Episode 204 includes working ON your business little and often, why you should ask new clients for a three-year contract, and growing your business through referral marketing
Episode 201 includes how to balance users with tech recruitment, saving time and improving consistency with shortcut apps, and helping your clients get ahead by taking advantage of AI
Episode 199 includes improving your productivity by eliminating ‘noise’, selling more by uncovering prospects’ pain points, and communicating effectively with your non-technical prospects
Episode 196 includes an extended interview with MSP Founder and industry expert Scott Riley. Scott discusses his remarkable journey to founding a successful MSP, including the time he worked with The Hoff, how he established his business to be truly client-first, and what happened after he burned through $50,000 of marketing budget and ended up with nothing to show for it.
If you ever think “I work too much in my MSP” you MUST listen to this book. It will change your life for the better
Episode 192 includes how a ‘stop doing’ list can supercharge your productivity, set yourself up for sales success by taking control of the meeting environment, and understanding the implications of cyber insurance
Episode 191 includes why the right time is always NOW, ‘pre-suading’ your leads, and the secret to progressing from coffee date to closing the deal.
Episode 190 includes the ONE nugget of advice new MSPs need, the benefits of operating your MSP on a four-day working week, and marketing cyber security without leaning on fear, uncertainty and doubt.