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Episode 151 includes ’cause-related marketing’ and how it could work for your MSP, why you should question the processes within your MSP and how MSPs can manage ‘software as a service’
Episode 129: A clever SEO idea for MSPs
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Episode 129 includes a simple local SEO trick to rank better in Google, the importance of not jumping too quickly on a new idea and what your clients really feel about your price increase
Your MSP marketing strategy for publicity and PR
In this article, you’ll discover how to use publicity and PR as part of your MSPs Marketing Strategy to get new clients.
What’s best for your MSP: Advertising or public relations?
Get your PR right and you can get journalists in your local media to positively affect your reputation locally, and maybe even generate leads
6 bootstrap marketing ideas for MSPs
You’ve heard of bootstrapping a business? It’s when a new venture is built up using limited funds and a lot of goodwill.
Uber-good opportunity for some PR this week
So imagine there was this massive company that most people knew, whether they’d used it or not. And it had a huge data breach affecting 57 million people. Then it paid the hackers a load of cash so they wouldn’t do anything with the data. And didn’t bother to tell anyone. Do you think that …
Yahoo: When a hack hits the headlines, it’s an opportunity for you
Compared to your clients and prospects, you are not normal. No offence intended. But you’ve forgotten more about IT and data security than they will ever know. Put it this way – even if they are tech enthusiasts, the majority of your clients don’t know, what they don’t know. They are not immersed in IT …
Rule your local media without spending a penny on advertising
Right now, the chances are high that there’s a journalist sat inside one of your local newspapers or radio stations with their head in their hands. (If you’re an IT consultant who operates in a certain sector; then the same applies to the sector magazines) That’s because they need to generate a stack of new …
