There’s nothing scarier than the thought of missing out on a prospect who’s ready to buy. Make sure your MSP isn’t risking that fate.
The MSP marketing superpower of picking a vertical
Spins a web, any size, catches prospects just like flies. Look out! Here comes… an MSP with a vertical.
Episode 145: MSPs – the easy way to build SOPs
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Episode 145 includes how to become an expert at standard operating procedures, how your MSP could benefit from creating an ‘authority site’ and a cloud back-up expert discusses the future
Episode 142: Your MSP’s marketing advantage: Showing empathy
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Episode 142 includes why empathy is the core marketing skill to develop, Paul’s real life example of why ‘before & after’ case studies matter and the MSP owner that thinks the tech on-site visit is dead
Episode 128: Every MSP needs this strategic referral deal
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Episode 128 includes why you need to buddy up with a particular business to share referrals, understanding the special tool from LinkedIn to boost your profile and there’s an MSP sales expert talking about how to win by focusing on people not technology
Episode 123: The marketing advantage of an IT dispatcher
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Episode 123 includes why ticket triage can help your marketing, the final stage of your one page marketing plan and how to use LinkedIn advertising
Episode 122: What a potential acquirer wants from your MSP
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Episode 122 includes how to prepare your MSP for sale, the importance of being a leader and the next part of your one-page marketing plan
Episode 121: Bond with a new client when you onboard them
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Episode 121 includes how to bond with clients during onboarding, the niche in your marketing plan and another Microsoft revenue stream
Video: Why this MSP started their own hosted services company
It always fascinates me when I speak to an MSP who’s started offering a specific service to other MSPs. I love the entrepreneurial story of how they spotted a gap in the market and then actually took action on it. It takes a certain type person to carry this off successfully, don’t you think? I …
Video: How do you find new clients without a dedicated sales resource?
Last week I asked my email list and Facebook group for questions I could answer, on the subject of getting new clients
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