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Episode 214 includes adding value to your business in 60 minutes, for how long should you ask a client to commit to you, and focus your marketing by defining your target market.
Episode 208: Target these 4 awesome verticals
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Episode 208 includes four awesome verticals you should target, making it EASY for buyers to choose you, and how to improve your recruitment to find the best techs for your MSP.
Episode 194 SPECIAL: Could your MSP survive losing 50% of revenue?
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Episode 194 includes an extended interview with MSP MD Henry Duncombe. Henry shares his story, from joining the business as an engineer to becoming its MD, including the measures he took to ensure the survival of his MSP following the loss of a £4.5 MILLION client.
Episode 178 SPECIAL: How this MSP can dominate his niche
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In Episode 178 I’m joined by our MSP Marketing Facebook Group competition winner Tony Sollars for a one on one marketing consult. We talk about his business and what marketing he’s already doing to promote it, and I offer him some advice on things he could try or improve to push his business to the next level and become the dominant player in their niche.
Episode 174: Should MSPs do lunch & learns?
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Episode 174 includes building strategic partnerships within your vertical to promote growth, should MSPs do lunch & learns, and how a servant leader management approach can empower your team to success
Are you ghosting your MSP’s prospects?
There’s nothing scarier than the thought of missing out on a prospect who’s ready to buy. Make sure your MSP isn’t risking that fate.
The MSP marketing superpower of picking a vertical
Spins a web, any size, catches prospects just like flies. Look out! Here comes… an MSP with a vertical.
Episode 145: MSPs – the easy way to build SOPs
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Episode 145 includes how to become an expert at standard operating procedures, how your MSP could benefit from creating an ‘authority site’ and a cloud back-up expert discusses the future
Episode 142: Your MSP’s marketing advantage: Showing empathy
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Episode 142 includes why empathy is the core marketing skill to develop, Paul’s real life example of why ‘before & after’ case studies matter and the MSP owner that thinks the tech on-site visit is dead
Episode 128: Every MSP needs this strategic referral deal
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Episode 128 includes why you need to buddy up with a particular business to share referrals, understanding the special tool from LinkedIn to boost your profile and there’s an MSP sales expert talking about how to win by focusing on people not technology
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