I was at a property event on Friday afternoon (my other big project apart from working with MSPs is build to rent, where you buy land, build houses and keep …
The warning signs your staff are disengaging
I’ve written previously about the three types of staff you have within your business: Engaged: Your very best staff who you can rely on whatever the circumstances. Not engaged: People …
Facebook’s big change again justifies building your own audience
So last week Facebook announced a big algorithm change. As the BBC reported: Facebook is to change how its news feed works, making posts from businesses, brands and media less …
Uber-good opportunity for some PR this week
So imagine there was this massive company that most people knew, whether they’d used it or not. And it had a huge data breach affecting 57 million people. Then it …
Your “extra profit matrix” (so exciting you’ll want to lick it)
Here’s something that will take 20 minutes to do, and could easily add thousands of pounds of extra profit in time for Christmas. Launch Excel, list everything you sell at …
Back end profits: 3 questions to ask yourself
Have you read Ready, Fire, Aim by Michael Masterson? It’s a great book, packed with goodies. I love the emphasis on taking action. And I was flicking through it at …
The most important figures to track (how much money you take home)
I’m reading a very entertaining business autobiography at the moment about the founder of Iceland (yes the supermarket): Best Served Cold by Malcolm Walker.
Videos on your website: My ‘good enough’ kit list
Engagement is good. People who don’t know much about IT support buy with their heart not their brain. So they have to be persuaded emotionally, not cognitively.
