Let me introduce a new term that I think I’ve made up (or my subconscious has absorbed from somewhere). Stack Fiddling Also known as Shiny New Thing Syndrome. It’s where …
Recession: DO NOT PANIC. There is plenty of business + money for you
From the age of 19 to 32, I was a newspaper reporter and then a radio presenter. And at times I was 100% guilty of doing what the media is …
Episode 141: How this MSP is achieving “crazy growth”
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Episode 141 includes how one MSP has driven some huge growth, which business cards have a place in 2022 and a sales expert with tips to make selling easier
Episode 139: A genius idea to free your technicians’ time
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Episode 139 includes how to get the most out of your tech’s time, the importance of thinking like your prospect and how to be a printed MSP author
Episode 136: How to find a phone person for your MSP
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Episode 136 includes the best way to recruit the all-important phone person, how to protect your time and energy, plus what it means to be a serial entrepreneur
How to reach decision makers at the exact moment they’re ready to switch MSPs
How easy do you find it to generate leads? I’ve worked with MSPs for some time now, and I know that for many, generating leads and getting appointments is the …
Episode 134: The 2022 marketing power of the 1922 marketing tactic
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Episode 134 includes why you should start using a 100 year old marketing tool, how to create ‘evergreen’ content for your website, plus the benefit of being a vigilant MSP owner
The Queen’s amazing example of the power of persistence
Back in February, Queen Elizabeth II marked 70 years as our monarch (probably with a small cheese sandwich and a cup of Earl Grey). And starting tomorrow here in the …
Episode 133: MSPs: Overcome common sales objections
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Episode 133 includes how to combat most of the reasons prospects give for not buying, the importance of understanding their emotional motivation and the MSP sales expert that thinks you can actually enjoy cold calling
Episode 132: Clever cash flow tricks for MSPs
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Episode 132 includes some valuable tips for keeping on top of cash flow, the benefit to your MSP of conducting a ‘ticket frenzy’ and an industry expert joins Paul to explain why now is the time to get things done and move your MSP forward
