
Episode 198 includes keeping your foot on the marketing gas pedal, the huge impact of using personalised video in your prospect and client communications, and protecting your clients from their staff and themselves.
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Episode 198 includes keeping your foot on the marketing gas pedal, the huge impact of using personalised video in your prospect and client communications, and protecting your clients from their staff and themselves.
Episode 190 includes the ONE nugget of advice new MSPs need, the benefits of operating your MSP on a four-day working week, and marketing cyber security without leaning on fear, uncertainty and doubt.
Episode 189 includes your views on the value (or otherwise) of SLAs, avoid FUD when marketing cyber security, and the impact of AI on marketing.
Episode 187 includes persuading clients to accept MFA, the benefits of posting real photos on your MSP website, and the value of public speaking to your business
Episode 185 includes – upgrade your marketing and sales approach from Passive to Active, seven MSP website headlines to swipe & adapt, and building fruitful long-term relationships with systemised relationship marketing.
Episode 183 includes – should MSPs do SEO, improving your outbound call success rate with a ‘pave the way’ letter, and replacing ‘sales’ with ‘invitations’ and ‘conversations’
Episode 181 includes working out your hourly profit per client, why your clients aren’t terrified of cyber crime, and growing your MSP business via acquisitions
Episode 180 includes how to not get locked in a ‘prison’ of your own design, why your clients aren’t terrified of cyber crime, and reaching B2B audiences using Facebook ads.
Episode 179 includes – you can’t expect ‘A Team’ game if you hire ‘B Team’ players, how to max networking (events not cables), and helping MSPs shorten sales cycles and double sales – in 90 days.
In Episode 178 I’m joined by our MSP Marketing Facebook Group competition winner Tony Sollars for a one on one marketing consult. We talk about his business and what marketing he’s already doing to promote it, and I offer him some advice on things he could try or improve to push his business to the next level and become the dominant player in their niche.