So imagine there was this massive company that most people knew, whether they’d used it or not. And it had a huge data breach affecting 57 million people. Then it …
The most important figures to track (how much money you take home)
I’m reading a very entertaining business autobiography at the moment about the founder of Iceland (yes the supermarket): Best Served Cold by Malcolm Walker.
Videos on your website: My ‘good enough’ kit list
Engagement is good. People who don’t know much about IT support buy with their heart not their brain. So they have to be persuaded emotionally, not cognitively.
Hands on guide: Automated direct mail (a secret marketing weapon)
How much post did you get this morning? Probably not as much as arrived each day ten years ago. These days we are more likely to recieve emails and social media
Standoutability + Marmite = more critics + more clients
There are plenty of beach huts available. To the average person who doesn’t know anything about beach huts, they all look the same and therefore do the same job.
