Selling to business owners and managers is a lot easier when you see the world through their eyes, and understand why they buy what you sell
Episode 198: This simple idea will have HUGE impact
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Episode 198 includes keeping your foot on the marketing gas pedal, the huge impact of using personalised video in your prospect and client communications, and protecting your clients from their staff and themselves.
Episode 195 SPECIAL: The cyber security briefing you need to hear
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Episode 195 includes an extended interview with cyber security expert John Douglas. John discusses the ever-evolving issue of cyber security, as well as recounting his amazing career journey, taking in Japanese motorcycle factories, stock trading floors, and international police investigations into organised criminal networks.
Episode 192: MSPs: To do list? Have a “stop doing” list
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Episode 192 includes how a ‘stop doing’ list can supercharge your productivity, set yourself up for sales success by taking control of the meeting environment, and understanding the implications of cyber insurance
Episode 190: Can an MSP do a 4 day working week?
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Episode 190 includes the ONE nugget of advice new MSPs need, the benefits of operating your MSP on a four-day working week, and marketing cyber security without leaning on fear, uncertainty and doubt.
Episode 189: Market cyber security without using FEAR
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Episode 189 includes your views on the value (or otherwise) of SLAs, avoid FUD when marketing cyber security, and the impact of AI on marketing.
Episode 187: Persuade clients about MFA
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Episode 187 includes persuading clients to accept MFA, the benefits of posting real photos on your MSP website, and the value of public speaking to your business
Episode 181: MSPs: Have you worked out your hourly profit per client?
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Episode 181 includes working out your hourly profit per client, why your clients aren’t terrified of cyber crime, and growing your MSP business via acquisitions
Episode 180: Why your clients aren’t terrified of cyber crime
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Episode 180 includes how to not get locked in a ‘prison’ of your own design, why your clients aren’t terrified of cyber crime, and reaching B2B audiences using Facebook ads.
Episode 136: How to find a phone person for your MSP
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Episode 136 includes the best way to recruit the all-important phone person, how to protect your time and energy, plus what it means to be a serial entrepreneur
