Quality traffic now costs (in cash or sweat)

Quality traffic now costs (in cash or sweat)

Paul Green Content, selling more to existing clients

Good quality traffic is no longer free. It hasn’t been for some time, since Google and Facebook made a series of strategic changes over a number of years.

These days you need to pay with:

  • Cash: Buying ads
  • Sweat: Giving up your own time working on traffic
  • Or cash: If you outsource the sweaty work generating traffic, you’re still essentially paying with cash

I’ve just filmed a new video about this. I reveal that paid traffic isn’t just for top of funnel stuff (marketing to brand new prospects).

You should also be paying for traffic targeted at your existing database.

I explain all – and the video’s only 10 mins, 38 seconds.