Good quality traffic is no longer free. It hasn’t been for some time, since Google and Facebook made a series of strategic changes over a number of years.
These days you need to pay with:
- Cash: Buying ads
- Sweat: Giving up your own time working on traffic
- Or cash: If you outsource the sweaty work generating traffic, you’re still essentially paying with cash
I’ve just filmed a new video about this. I reveal that paid traffic isn’t just for top of funnel stuff (marketing to brand new prospects).
You should also be paying for traffic targeted at your existing database.
I explain all – and the video’s only 10 mins, 38 seconds.