Brand new. And designed to help you thrive in a Covid business world
This will change your MSP’s profitability (and your own personal income) forever
“There are very few business (and personal) problems that can’t be solved, if you have plenty more cash available to throw at them”
MSP Net Profit MasterClass
A world class video training programme for the most ambitious MSP owners and managers
Hello, it’s Paul Green here. In all the years I’ve been working with MSPs, I’ve come to really love this sector. You have a great business model!
There’s no other type of business out there, that:
1. Routinely keeps clients for years
2. Has such high levels of MRR (monthly recurring revenue) as standard
3. And reinvents itself every 7 years or so, constantly keeping it fresh
But I’ve realised there’s a downside to this model – it can make the MSP owners and managers lazy.
Not lazy at doing the technical work or great customer service. But lazy at:
- Maximising the marketing
- Really pushing the sales
- And generating a pleasant amount of net profit out of the business every year
Which is crazy. Because with a business model like this, you should have a lot more left to show for it at the end of each month.
The business is supposed to be there for you; not the other way round. Its whole purpose is to give you a great life; while delighting your clients and giving your staff meaningful work to do.
That’s why I’ve created The Ultimate MSP Net Profit MasterClass.
It’s an instructive (and entertaining) 21 week programme, that will completely change the net profit situation in your business
And the results are guaranteed.
It takes the foundations of any MSP and explores them in much greater detail. Plus adds hundreds of extra details, clever ideas, strategies and tactics.
I’ve developed these over 15 years+ as a business owner myself. And from my work helping thousands of people free themselves from the prison that is their business.
This is easier to do with an MSP than any other kind of business. You literally have nothing but yourself standing in your way.
The goal is to generate higher levels of robust net profit for you
Robust means there is no damage to the business to generate that net profit, and it will continue year after year, after year.
Join me for the next 21 weeks and let’s work on transforming your business together. I’m looking forward to working with you.
Here are the details of what we’ll do together. There are three powerful parts to this programme.
A blueprint for MSP business growth success
This blueprint shows you which areas of your business need your attention
This is literally a four page map to create the perfect MSP. One that:
- Systematically and consistently attracts new leads, turns them into prospects, and then new clients
- Account manages existing clients so well they are constantly buying new services
- Trains and nurtures your team so well they are an absolute pleasure to work with
- Allows you the freedom to work ON the business a lot more than you work IN the business
The Ultimate MSP net profit growth strategy Blueprint also acts as a map for you, as we navigate together through this programme.
24 powerful training videos + accompanying action plans
We’ll start you off with four videos to watch immediately – then a new video is sent to you every week for the next 20 weeks.
These videos, all presented by me, were professionally filmed and edited earlier this year (this was my lockdown project).
They make up the backbone of this programme. Because the videos cover off every key area you need to focus on for the long-term health and growth of your MSP.
It’s a mix of stuff you need to improve in the business now; and other development areas to address in the long-term.
The videos will be available in a portal that you’re welcome to share with relevant people within your business, such as your business partner, or key staff.
Each one comes with an action plan, and a dynamic transcript (where you can search for specific words, and jump to that part of the video. Very clever).
The videos are delivered in a different order, but the 24 subjects are:
Getting the pieces in the right places on the chess board
1) Scene setter: Overview of the course
2) Vision for your life and goals for the business
3) Build effective action plans
4) Change habits to change results
Getting the marketing basics right
5) Your MSP’s reputation
6) Drive quality traffic
7) Build multiple audiences
8) Build a relationship
9) Telephone intervention
Essential sales skills for life
10) High converting sales meetings
11) Retain and upsell through excellent account management
Advanced & clever marketing
12) Fix your website
13) Videos on your website
14) Focus on LinkedIn
15) Focus on Facebook
16) The magic marketing accelerators
People and cash
17) Triple your personal productivity
18) People: Where your business loses money
19) Give the business a growth mindset
20) Improve cash flow and net profitability
The bigger picture
21) If you only had 5 years left to live
22) The 7 stages of business growth
23) The Ultimate Transformation: A “finished” business that thrives without you
24) Exiting the business
Monthly group accountability calls with my business partner Ben Smith
These productive Zoom calls take up no more than an hour of your time each month. But will give you valuable direction and focus.
I’ve known and worked with Ben for years and years. He’s the guy in the background, making me look good 😃
And he knows as much about marketing and selling in MSPs as I do.
So once a month you’ll jump on a one hour Zoom with Ben and no more than 4 other MSPs.
The idea is that you do a quick 10 minute review of what changes you’ve achieved in the last month – and declare what you want to achieve in the month ahead (we call these Implementation Intentions).
Declaring this out loud to a group of people has a very powerful psychological effect. It’s dramatically more likely you will actually go ahead and implement what you say you will… because a part of your brain will feel accountable to those people.
We’ve been leveraging this effect for years to help MSPs GTD – Get Things Done.
Make the decision to join this programme
And you’ll benefit from ongoing, direct contact with me personally, helping you with your marketing
I recently reorganised my entire life, to free up more of my time. For example, a virtual assistant now reads all of my emails for me (that was scary at first). And I’ve hired a couple of new members of the team, as well.
The result is that in my business, now I only do what only I can do. You’ll see in one of the 24 videos, that this is a critical part of having a business that thrives.
One of the reasons I did this is because I want to spend more time with my clients. I know how much value I can add to their businesses and lives when I get directly involved.
And to be honest, it’s the thing I love doing the most.
So you’ll have direct access to me, in two powerful ways
Direct access 1) Once a month I put on an Ask Me Anything group Zoom call. You’ll be able to talk to me live on the call, or just submit a question via chat. You can ask questions relating to the videos, or anything at all to do with your marketing and sales.
Direct access 2) You’ll also get my private email address, so you can email me any marketing question, any time (yes my VA will know to prioritise your email 😃).
Paul’s 100% cast iron
365 day guarantee
I truly believe this course will be life changing for you and your family. Because the more net profit you make, the more robust your business, and the more options you have.
I give you my 100% cast iron guarantee that if you watch all the videos, attend the accountability calls and implement what I recommend you do, this course will be worth at least twice your investment, in extra net profit.
And if it’s not, just tell me, and I’ll personally work with you to get the results. This guarantee lasts for 365 days from your purchase date.
I’ve deliberately made this programme a no brainer for you. Including the way you pay for it
I’ve priced this to be easy on your cash flow. You pay in 4 monthly instalments for this 21 week programme.
If your cash flow does allow you to pay in full, then you benefit from a discount.
UK: Paid by GoCardless
4 x £249 + vat
Pay in full price £799 + vat (save £197)
US: Paid by Stripe
4 x $299
Pay in full price $999 (save $197)
If you’re already a client of mine and have an active GoCardless / Stripe, we can add this to your existing payment plan. If not, you can set up a new payment plan below.
If you’ve got any questions, email firstname.lastname@example.org. Or skip to the very bottom of the page, and book a 15 minute phone call with my business partner Ben Smith.
Enter your details and set up your payment to secure your place
Are you a current MSP Marketing Edge member?
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Or book a 15 minute Zoom call with my business partner Ben Smith