About this Mac

How much memory is enough?

Paul Green Content, improving retention

Reading this blog about the 16GB memory cap on the new MacBook Pro made me do a little test.

I have a 2012 MacBook Air 13″ (the most reliable computer I’ve ever owned). I use it extensively daily, keep the OS bang up-to-date and restart it perhaps once a month. Yes, I know. You don’t have to tell me.

This afternoon I replicated my typical working day, by opening and switching between:

  • Two instances of Chrome
  • Firefox
  • Safari
  • Word
  • Excel
  • OpenOffice
  • Spotify
  • iTunes
  • Photoshop
  • InDesign
  • Camtasia (screen video capture and editing)
  • ToDoist
  • And a whole host of background or secondary apps, such as TextEdit, Notes, Jing (screen capture), BackBlaze etc

No problems whatsoever… and I have just 8GB of memory.

You could argue I’m not a Pro user. But I’m certainly giving it a good battering for 8 hours a day. Fingers crossed behind my back, I rarely encounter memory problems. Perhaps once a year.

Would you agree that the average user you support doesn’t need as much memory as they think they do?

This is where being a trusted advisor comes in. Sometimes underselling – recommending they buy less than they want – can be the best retention tool of it. Because it fosters an environment of deep trust.