Here’s an update on some recent SEO news that’s likely to affect your website and its ranking.
SEO experts are tracking a major change in Google’s algorithm. It seems to have rolled out this change in the first week of February without announcing it.
The SEO community believes this to be an update to Google’s Panda algorithm. Panda has been around for several years now, and is intended to stop websites with poor quality content from working their way into Google’s top search results.
This is a layman’s explanation of Panda. Or you can see more a more technical explanation here.
So what does this mean for you?
Well, some sites have benefited from the changes and some have been punished by Google. At the moment, the impact seems random, but it will become more clear over time what Google is trying to achieve and how to benefit from the change.
The world of IT support is very competitive on Google, so there are bound to be winners and losers from this.
If your site is not in the top 3 results on page 1, you are missing out on a very high quality source of new clients. And I highly recommend that you invest into SEO (search engine optimisation). It’s a no brainer for any MSP.