"We thought getting this book may cause a barrage of junk email and may be irrelevant.
NOTHING could be further from the truth though, we’re really glad we got this gem.
The whole book just opens your eyes to what you’ve (foolishly) overlooked.
A very easy and informative read that doesn’t try to patronise you.
If you want to grow your MSP read this book.”

Stuart Ward, Wabsys

Want to grow your MSP? Watch this video to know how

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“Possibly the best book written on MSP marketing”

Updating Servers Doesn’t Grow Your Business

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From the desk of Paul Green

Dear MSP,

Understand this: Winning higher quality clients who stay longer and spend more, is the route to a better business, and a better life.

The MSPs that win in the next decade will not be those who are ‘lucky’. I don’t really believe in luck. I believe luck is where preparation meets opportunity.

I want to help your business become one of the winners

You see, I don’t own an MSP or IT support business. This is a strength not a weakness, as it gives me the power of perspective. Yet I do understand the sheer joy (and pure hell) of owning and running a business. In fact, over a decade I grew, then sold a successful B2B marketing company called Growth UK. I started it in 2005 after having an ‘entrepreneurial seizure’ and quitting my job in the media (I worked in newspapers and radio for 13 years. Great fun). But the story really begins at 6.15pm on Sunday 18th July 2010. It was a hot Sunday afternoon. And with just one hour’s warning, my wife went into labour and gave birth to our only child, Tilda. She was an incredible 15 weeks’ premature. And the Special Care Baby Unit doctors warned us she might not survive the night. I’d been a business owner for five years at that point. It was doing OK – I was making a living – but the personal price I was paying was way too high. I was working stupid hours, 6 days a week, to try to grow the business. I had two staff. But it seemed like nothing really happened unless I personally did it. I had to market the business. Sell to clients. Lead the delivery. Worry about cash flow. The staff got paid before I did (sometimes I went months without pay). Work/life balance was way out of whack. Sound familiar? It’s a position many business owners find themselves in. But in the long-term it’s not healthy

Understand this: You’re not going to get to the end of your life, look back, and wish you’d spent more time fixing computers and advising on IT strategies. Instead, you’ll wish you’d spent more time with your children. Or other half. Or just having more fun – hang gliding; golf; whatever your thing is.

For three months after Tilda’s birth, I focused on my family. I kept in contact with the business, but I wasn’t there – mentally or physically.

Tilda amazed the doctors with her progress, and today is a happy healthy hilarious 5-year-old. Back to 2010. The day I returned to work after a 3 month break, I was dreading it. Would there be a viable business to return to? Or would it have taken a massive step backwards?

Actually, it was the complete opposite. My two staff had stepped up to the mark, and had replaced me! They were keeping the marketing going, selling to clients and delivering. And do you know what… the business was running more efficiently than when I had been there for 12 hours a day.

I remember feeling a little hurt at first. After all, as business owners, our identity is tied up with our business, right? But I quickly realised how exciting this was. Because now I had space. To stand back, and work ON the business, rather than IN it.

I stopped going into the office so much, and started working from McDonalds, Costa and Starbucks (anywhere I could get power and Wi-Fi became my office).

I took more time off. I went on more holidays, including a two week cruise with zero internet or phone contact (bliss).

In 2012, we moved to a new home an hour away from the office. And I started only going in on Thursday mornings.

Suddenly, I had a business that was there for me. Rather than the other way around. And the growth was impressive every year. From 2010 to 2011 the business grew its turnover by 47%. The year after it grew by 67%.

On the 24th March 2016 I sold the business to a fantastic digital marketing agency called Attercopia for an undisclosed sum. And I’ve chosen to keep working with the team and clients part-time as a consultant.

So what did I actually do to grow the business to the point it could be sold as a profitable, ongoing concern? That’s simple. I focused all my attention on systemising effective marketing, sales and delivery. That’s it.

And that’s why I have called this book Updating servers doesn’t grow your business.

Don’t get me wrong. I know that’s a critical part of what you do. And I make the assumption that your business is excellent at providing IT support.

But this book is aimed at the owners and managers of MSPs or IT support companies. Who want to grow turnover and net profits. And at the same time have a dramatically better work/life balance.

I ‘get’ IT support and love it. When I first started in business, I worked with several IT support companies on their marketing. And I believe the opportunity open to you today is unique to this sector.

This is your call to action. Your call to arms

This is the day you start the difficult, but rewarding process of changing your business.

Let’s change your business so it generates more clients and more net profit, more easily, with dramatically less stress for you.

Let’s get started.

Paul Green, founder of Paul Green’s MSP Marketing

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Over 300 + MSPs worldwide are using the methods outlined in this book

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It’s time to make more net profit from your MSP (and take more holidays at the same time)

Hi, my name's Paul Green.

I don’t own an MSP. This is a strength not a weakness, as it gives me the power of perspective (and I work with 350+ MSPs so I really get your world).

I understand that owning and running a business can be sheer joy and sometimes pure hell at the same time.

Before I started working with MSPs in 2016, I grew and then sold a successful B2B marketing company.

I started the business in 2005 after having an ‘entrepreneurial seizure’ and quitting my job in the media (I worked in newspapers and radio for 13 years. Great fun).

But the story really begins at 6.15pm on Sunday 18th July 2010.

It was a hot Sunday afternoon. And with just one hour’s warning, my wife went into labour and gave birth to my only child, Tilda.

She was an incredible 15 weeks’ premature. And the Special Care Baby Unit doctors warned us she might not survive the night.

I’d been a business owner for five years at that point. The business was doing OK – I was making a living – but the personal price I was paying was way too high.

I was working stupid hours, 6 days a week, to try to grow the business. I had two staff. But it seemed like nothing really happened unless I personally did it:

  • I had to market the business
  • Sell to clients
  • Lead the delivery
  • Worry about cash flow

The staff got paid before I did (sometimes I went months without pay). Work/life balance was way out of whack.

Sound familiar? It’s a position many business owners find themselves in. But in the long-term it’s not healthy.

Understand this: You’re not going to get to the end of your life, look back, and wish you’d spent more time closing tickets because your techs 'forgot' to...

Instead, you’ll wish you’d spent more time with your children. Or other half. Or just having more fun – hang gliding; golf; whatever your thing is.

For three months after Tilda’s birth, I focused on my family. I kept in contact with the business, but I wasn’t there – mentally or physically.

Tilda amazed the doctors with her progress, and today is a healthy 10-year-old.

Back to 2010. The day I returned to work after a 3 month break, I was dreading it.

Would there be a viable business to return to? Or would it have taken a massive step backwards?

Actually, it was the complete opposite. My two staff had stepped up to the mark, and had replaced me! They were keeping the marketing going, selling to clients and delivering. And do you know what… the business was running more efficiently than when I had been there for 12 hours a day.

I remember feeling a little hurt at first. After all, as business owners, our identity is tied up with our business, right? But I quickly realised how exciting this was.

Because now I had space. To stand back, and work ON the business, rather than IN it.

I stopped going into the office so much, and started working from McDonalds, Costa and Starbucks (anywhere I could get power and Wi-Fi became my office).

I took more time off. I went on more holidays, including a three week cruise with zero internet or phone contact (bliss). In 2012, we moved to a new home an hour away from the office. And I started only going in on Thursday mornings.

Suddenly, I had a business that was there for me. Rather than the other way around.

And the growth was impressive every year. From 2010 to 2011 the business grew its turnover by 47%. The year after it grew by 67%.

On the 24th March 2016 I sold the business to a fast growing digital marketing agency for an undisclosed sum.

So what did I actually do to grow the business to the point it could be sold as a profitable, ongoing concern?

That’s simple. I focused all my attention on systemising effective marketing, sales and delivery. That’s it.

Now I work with the owners and managers of 350+ MSPs around the world.

People who want to grow turnover and net profits at the same time. And have a dramatically better work/life balance.

The MSP business model is beautiful, isn't it? Crazy good retention, and tons of Monthly Recurring Revenue.

The only downside of this is it makes many MSPs lazy with their marketing. They do little or no marketing. Perhaps your business is like that?

The thing is, there is a real opportunity in every marketplace for one or two MSPs who get really good at marketing. And you don't have to be world class. You just need to be better than 2 or 3 of your closest competitors. You'll generate more leads, prospects and clients than they will. Which is the route to a great net profit, and ultimately a better work/life balance.

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There’s 12 parts to this book.
Inside you’ll discover:

Part one: Powerful sales and marketing

Find the right new clients, and put off time wasters

What makes you different from all the other MSPs or IT support companies?

Upgrade your website to do the selling for you

Retain your clients and increase average lifetime value

Persuade clients to choose to spend more with you

Reduce stress with recurring revenue

Make your business famous

Part two: Get a better work/life balance

The three types of staff

A consistent experience whether you are there or not

Why you need to take more holidays

Plan early for a profitable exit

The will to act

There’s 12 parts to this book.
Inside you’ll discover:

Part one: Powerful sales and marketing

  • Find the right new clients, and put off time wasters

  • What makes you different from all the other MSPs or IT support companies?

  • Upgrade your website to do the selling for you

  • Retain your clients and increase average lifetime value

  • Persuade clients to choose to spend more with you

  • Reduce stress with recurring revenue

  • Make your business famous

Part two: Get a better work/life balance

  • The three types of staff

  • A consistent experience whether you are there or not

  • Why you need to take more holidays

  • Plan early for a profitable exit

  • The will to act

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Here's what some of my MSP clients say

(from Google Reviews)

Why are we giving this book away for free?

Are we nuts?

Nope

Giving you all of this valuable information at no cost, is the best way for you to learn about Paul, and what he can do to help you grow your business.

Maybe you'll go on to do some work together in the future. Maybe you won't. Either way, there's no obligation to buy anything, ever.

All we ask is that you cover the post and packing

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I'm a Tribal Elder for the Tech Tribe

I'm honoured and delighted to now be one of only 10 Tribal Elders for the Tech Tribe.

It's a great community to look at every single aspect of running and growing your MSP. See the full details here and get an exclusive discount.

Here are some of my recent guest appearances

This was my second appearance on the Domotz webinar. We did a live lead generation consultation for an MSP - with no prep. Now that's my idea of a fun evening...

With Kevin Clune of MSP Growth Hacks, discussing whether you should hire someone to manage your Pay Per Click (PPC), or DIY:

Really enjoyed this website tear down and rebuild with Domotz:

LOVED being interviewed by Karl Palachuk for his podcast. It's about the unique MSP marketing opportunities created by Covid-19:

A live MSP marketing webinar with Steve Taylor of Rocket MSP:

Interviewed by the brilliant Kevin Clune of MSP Growth Hacks, about how to make cold approaches to prospects:

This was a great interview about getting new clients, with Jeff Halash of MSP Unplugged:

Making MSP marketing easier than you think: Appearing on James Vickery's Infinite Scale podcast:

An MSP marketing special edition of Purechannel's Channel Drop In:

How to win clients who stay longer and spend more: Watch the replay of my marketing webinar for CompTIA:

Get this incredible BONUS sent to you too

The 50 Best Marketing Tactics

If you want to grow your MSP fast, use my 50 best MSP Marketing tactics as the ultimate checklist of things you should be doing.

I've worked with hundreds of MSPs worldwide for several years and have made a note of every successful marketing and sales tactic we've used to grow a thriving and profitable MSP.

And now, for a limited time only, this list of tactics is available to you as an exclusive bonus to say thank you for requesting your copy of my book.

Get the book today, start working on these 50 tactics and path your way to a profitable, thriving and happy MSP.

My IRONCLAD money back guarantee

I 100% guarantee you'll LOVE this book.

But, in the rare circumstance that you might not, I'll guarantee to refund you the cost of shipping and you can keep the book anyway.

Over 2000 (and counting) MSPs worldwide now have a copy of my book. I can't wait for you to receive your copy very soon.

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MY TOTALLY OUTRAGEOUS, ‘CALL ME CRAZY’ GUARANTEE

I 100% Guarantee you'll love this book or I'll refund your shipping cost and let you keep the book anyway…

I'll even take it one step further…

If you try the strategies outlined in this book and they don’t EXPONENTIALLY grow your business, let me know and I’ll refund you the cost of shipping plus you can keep the book just for the inconvenience.

That's right. You don't even have to send anything back. Just email me or call the number on your receipt and I'll give you back your shipping fee with no questions asked.

How's that for fair?

Buy our INCREDIBLE book

Get your FREE MSP Marketing magazine mailed to you today
(no cost to you, not even shipping)


MSP Marketing magazine mailed to you today | Paul Green's MSP Marketing

In this free magazine, you'll discover how to generate more leads and stand out in a crowded marketplace.

Inside you'll find:

  • An insight into how ordinary business owners and managers buy IT support (and how to influence them)
  • The world's most powerful MSP marketing strategy
  • A case study of how an MSP owner fixed his marketing
Paul Green's MSP Marketing | IT Support | Lead Generation Services

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