Category Archive

I try not to write about brand and branding too much. Partly because I prefer to write about a more effective form of marketing, called direct response. That’s where you …

So last week Facebook announced a big algorithm change. As the BBC reported: Facebook is to change how its news feed works, making posts from businesses, brands and media less …

So someone Googles for an IT support company in your area. They click onto a website, scan it for a few seconds, then click the back button. Click the next …

I do a lot of Googling for MSPs around the country, and I see a lot of pay per click (PPC) adverts on Google. You know, the paid for adverts …

Isn’t that a provocative question? And it’s one your prospects are thinking, even if they’re not out and out asking it. They look at your website and they make a …

Facebook is a great way to reach people. Even B2B decision makers, because you can reach them in their downtime. It’s the ultimate way to breeze past the gatekeeper. Here …

Here’s an update on some recent SEO news that’s likely to affect your website and its ranking. SEO experts are tracking a major change in Google’s algorithm. It seems to …