I try not to write about brand and branding too much. Partly because I prefer to write about a more effective form of marketing, called direct response. That’s where you …
Facebook pages are seriously ill. You need a Facebook group instead
NOTE: You’re a member of my MSP marketing Facebook group, right? If not, join it here. In January this year Mark Zuckerberg announced a major series of changes to the Facebook …
Facebook’s big change again justifies building your own audience
So last week Facebook announced a big algorithm change. As the BBC reported: Facebook is to change how its news feed works, making posts from businesses, brands and media less …
Does Google think your website is as bad as mine?
I’ve always been quite proud of my website. Until the weekend, when Google told me what it thinks of it. Apparently my site is quite slow to load on mobile …
Videos on your website: My ‘good enough’ kit list
The number one engagement tool on your website is video. Engagement is good. People who don’t know much about IT support buy with their heart not their brain. So they …
Ticking the boxes: Creating trust on your website
So someone Googles for an IT support company in your area. They click onto a website, scan it for a few seconds, then click the back button. Click the next …
A conversation: The business case for buying traffic
I do a lot of Googling for MSPs around the country, and I see a lot of pay per click (PPC) adverts on Google. You know, the paid for adverts …
What makes you better than XYZ IT down the road?
Isn’t that a provocative question? And it’s one your prospects are thinking, even if they’re not out and out asking it. They look at your website and they make a …
4 ideas to get more from your MSP’s Facebook page
Facebook is a great way to reach people. Even B2B decision makers, because you can reach them in their downtime. It’s the ultimate way to breeze past the gatekeeper. Here …
Google updated its algorithm. Has your website been affected?
Here’s an update on some recent SEO news that’s likely to affect your website and its ranking. SEO experts are tracking a major change in Google’s algorithm. It seems to …
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