So if you’ve been consuming my stuff for a while, you’ll know by now that I’m a firm believer in taking a very long-term approach to getting new clients for …
Make this the summer of strategic reviews
I’ve written before about doing regular strategic reviews with your existing clients, and using a profit matrix to track what services you could and should be selling them. The reason …
Yes you can be too cheap. And it’s a sales killer
I was stunned into silence when he told me the price. “Sorry, say that again,” I blurted into the phone. And wrote down the figure for the second time on …
Video: A great summary of Covid marketing & opportunities
Couple of weeks ago I was interviewed by my friend Glenn Robertson of Purechannels for the next episode of his Channel Drop In series. Glen’s an MSP marketing nerd too. …
Video: Millions of MDF unclaimed by MSPs
MDF = Marketing Development Funds. Money that vendors put aside for MSPs to spend on marketing, in order to sell more of the vendor’s stuff. And there’s a ton of …
2020 Focus area 3) Get your clients to stay longer, spend more and become MRR
This series of 5 articles is designed to help you reflect and focus on what’s most important to you in 2020. Previous articles: Onto today’s article. So there are just …
Quality traffic now costs (in cash or sweat)
Good quality traffic is no longer free. It hasn’t been for some time, since Google and Facebook made a series of strategic changes over a number of years. These days …
How to motivate technicians to sell
Here’s a question which comes up now and again when I’m talking to my MSP Masterminders: How do we get our technicians to sell? Because they’ve got all the selling …
More revenue streams, sir? Live demo of MSP Easy Tools
Last week we did a live demo of MSP Easy Tools. It’s the brain child of Andrew & Jean Eardley, the owners of a great MSP here in the UK. For a …
The one big mistake most MSPs make with the profit matrix
For MSPs and IT support companies, the profit matrix is brilliant. What is it? Is where you list your clients down one side of a grid, and the Monthly Recurring Revenue …