Here’s something new and exciting. And you’re one of the first MSPs in the world to hear about it. I’ve been working with MSP owners Andrew & Jean Eardley for …
The perfect sales promotion, that’s guaranteed to work
This one doesn’t apply to brand new businesses. But it’s perfect for MSPs that have been around a few years. Because there’s a sentence I hear at least once a …
6 bootstrap marketing ideas for MSPs
You’ve heard of bootstrapping a business? It’s when a new venture is built up using limited funds and a lot of goodwill. It’s where you get stories of founders sleeping …
Foundation events video 2 of 3: Sell more to your existing clients
My email address is hello@itsupportmarketing.co.uk Video 1: Get more new clients
Handy calculator: Why your marketing MUST be more than just new clients
For years I have banged on about marketing being a lot more than just getting new clients. It’s about keeping them and getting them to choose to spend more as …
I wrote a little play, called “MSP: The Easy Upsell”
I wrote a little play. I call it MSP: The Easy Upsell. And you have a starring role. Here’s the script. STAGE DIRECTION: The scene opens in your client’s office. …
Twitter password screw up: Today’s marketing opportunity
You’ve probably heard about today’s Twitter password news. They’ve had to ask 330 million users to change their password, after discovering them sitting in a plain text file. Doh. This …
The best MSP marketing software? A love letter to Infusionsoft
If you’re in any way serious about growing your MSP in a systematic way, you need marketing software. Autotask and Connectwise might be fine for clients. But in my experience …
Do you employ any Sales Prevention Officers?
An extraordinary event happened to me last week. My car was low on diesel, so I popped into my local Esso garage on the way home. The woman behind the …
£16 profit in 5 minutes 42 seconds
I was at a property event on Friday afternoon (my other big project apart from working with MSPs is build to rent, where you buy land, build houses and keep …