This one doesn’t apply to brand new businesses. But it’s perfect for MSPs that have been around a few years. Because there’s a sentence I hear at least once a …
6 bootstrap marketing ideas for MSPs
You’ve heard of bootstrapping a business? It’s when a new venture is built up using limited funds and a lot of goodwill. It’s where you get stories of founders sleeping …
Foundation events video 2 of 3: Sell more to your existing clients
My email address is hello@itsupportmarketing.co.uk Video 1: Get more new clients
Handy calculator: Why your marketing MUST be more than just new clients
For years I have banged on about marketing being a lot more than just getting new clients. It’s about keeping them and getting them to choose to spend more as …
I wrote a little play, called “MSP: The Easy Upsell”
I wrote a little play. I call it MSP: The Easy Upsell. And you have a starring role. Here’s the script. STAGE DIRECTION: The scene opens in your client’s office. …
Twitter password screw up: Today’s marketing opportunity
You’ve probably heard about today’s Twitter password news. They’ve had to ask 330 million users to change their password, after discovering them sitting in a plain text file. Doh. This …
The best MSP marketing software? A love letter to Infusionsoft
If you’re in any way serious about growing your MSP in a systematic way, you need marketing software. Autotask and Connectwise might be fine for clients. But in my experience …
Do you employ any Sales Prevention Officers?
An extraordinary event happened to me last week. My car was low on diesel, so I popped into my local Esso garage on the way home. The woman behind the …
£16 profit in 5 minutes 42 seconds
I was at a property event on Friday afternoon (my other big project apart from working with MSPs is build to rent, where you buy land, build houses and keep …
Your “extra profit matrix” (so exciting you’ll want to lick it)
Here’s something that will take 20 minutes to do, and could easily add thousands of pounds of extra profit in time for Christmas. Launch Excel, list everything you sell at …