So this is the summer of video marketing for your MSP. And in my third video today, I address the most common question I’m asked about videos: What content to use. …
Summer of video marketing: Your ideal kit list
I declared this to be the summer of video marketing for your MSP. And in my second video today, I examine the kit you need to get going. The good …
A call to arms: This is the summer of video marketing
Getting business owners and managers to pick your MSP is about influencing them at an emotional level. Because they’re not in the world of tech, they can’t tell a good …
The profit matrix will change your life
If your business is new or doesn’t have many clients, today’s video won’t be of any use to you. But if you have a mature business (minimum 3-5 years) and …
Locked inside your MSP prison? The 5 causes of chaos
Years ago, I read a sentence in a business book that immediately resonated with me. So I swiftly stole it and added it to my own repertoire: (side note – …
This book saved me £6,058 last week
I read a lot of business and marketing books (actually, these days I listen to more books on Audible than I read). And I’ve been meaning to tell you about …
Your clients don’t know what’s “normal”
There’s a multi storey car park I use in my home city of Milton Keynes now and again. It’s very tight, especially for bigger cars. And a couple of weeks …
The perfect sales promotion, that’s guaranteed to work
This one doesn’t apply to brand new businesses. But it’s perfect for MSPs that have been around a few years. Because there’s a sentence I hear at least once a …
6 bootstrap marketing ideas for MSPs
You’ve heard of bootstrapping a business? It’s when a new venture is built up using limited funds and a lot of goodwill. It’s where you get stories of founders sleeping …
The McGurk effect: Why your marketing must be emotional (not rational)
Have you ever heard of the McGurk effect? This clip from a BBC documentary explains it very well. Freaky, isn’t it? How the sound changes depending on what your eyes …