Victim or leader

Coronavirus: Victim or leader?

Paul Green Content, Coronavirus marketing, getting new clients, improving retention

For many years in a previous business I worked with independent opticians, helping them grow their businesses. Although I don’t work with them any more, I jumped on a video …

5 Coronavirus MSP marketing activities for this week

5 Coronavirus MSP marketing activities for this week

Paul Green Content, Coronavirus marketing, getting new clients, improving retention

Here we go for another crazy week, then. Who knows what the world will look like by the time we get to wine o’clock on Friday evening. So with that …

Short-term Coronavirus marketing opportunities: The 5 stages

Short-term Coronavirus marketing opportunities: The 5 stages

Paul Green Content, Coronavirus marketing, getting new clients, improving retention

I’ve just delivered to my MSP Marketing Edge members a video update about what I think the 5 stages of short-term Coronavirus marketing will be. We’re giving them marketing materials …

Crashed BMW

Your clients don’t know what’s “normal”

Paul Green business owner's mindset, Content, improving retention, increasing profit

There’s a multi storey car park I use in my home city of Milton Keynes now and again. It’s very tight, especially for bigger cars. And a couple of weeks …

Calculator

Handy calculator: Why your marketing MUST be more than just new clients

Paul Green business owner's mindset, Content, getting new clients, improving retention, increasing profit, selling more to existing clients

For years I have banged on about marketing being a lot more than just getting new clients. It’s about keeping them and getting them to choose to spend more as …

MSP: The Easy Upsell

I wrote a little play, called “MSP: The Easy Upsell”

Paul Green Content, improving retention, increasing profit, selling more to existing clients

I wrote a little play. I call it MSP: The Easy Upsell. And you have a starring role. Here’s the script. STAGE DIRECTION: The scene opens in your client’s office. …