Millions of MDF unclaimed BY MSPs

Video: Millions of MDF unclaimed by MSPs

Paul Green Content, getting new clients, selling more to existing clients, time management and productivity, Videos

MDF = Marketing Development Funds. Money that vendors put aside for MSPs to spend on marketing, in order to sell more of the vendor’s stuff. And there’s a ton of …

2020 Focus area 2) Getting new, quality clients, with less stress

2020 Focus area 2) Getting new, quality clients, with less stress

Paul Green Content, getting new clients

This series of 5 articles is designed to help you reflect and focus on what’s most important to you in 2020. Previous article: 2020 Focus area 1)Know what you want, …

Growing your MSP? Context is everything

Growing your MSP? Context is everything

Paul Green business owner's mindset, Content, exiting your business, getting new clients

Context is everything when building a growth strategy. Quite often when I’m talking to MSP owners (and I meet a lot of new people every month), we get round to …

Literally the worst video I've ever seen

Literally the worst video I’ve ever seen

Paul Green Content, getting new clients

I was quite embarrassed when this friend of mine showed me the video that he had put together to promote his business. Now, let me state for the record. This …

CompTIA: How to win clients who stay longer, spend more and whinge less

My webinar for CompTIA: How to win clients who stay longer, spend more and whinge less

Paul Green business owner's mindset, Content, getting new clients

Earlier this week I did a webinar for CompTIA. Great fun! We talked about how most MSP clients are inexperienced buyers (yes, even business owners). So they pick a new …

The magic MSP pixie dust that turns prospects into clients

The magic MSP pixie dust that turns prospects into clients

Paul Green Content, getting new clients

I love marketing, literally love it.  Marketing has not only paid my mortgage over the years, it paid OFF my mortgage by letting me build up a business to become …

Your world is so complicated, it's no wonder prospects need their hands holding

Your world is so complicated, it’s no wonder prospects need their hands holding

Paul Green business owner's mindset, Content, getting new clients, selling more to existing clients

So, I’d kind of momentarily forgotten just how complicated your world is. Until, this week when I wrote a book about something technical. It took me 5,023 words to explain …

The huge mistake most MSPs make with their brand

The huge mistake most MSPs make with their brand

Paul Green Content, getting new clients, websites & social media

I try not to write about brand and branding too much. Partly because I prefer to write about a more effective form of marketing, called direct response. That’s where you …

Should you use Instagram to get clients for your MSP

Video: Should you use Instagram to get clients for your MSP

Paul Green Content, getting new clients, Videos

Short answer is probably no. 🤣 UNLESS… unless you are targeting clients that use Instagram for their own marketing. I’m thinking hospitality, retail, etc. Anyone chasing consumers is probably using …

Summer of video marketing: Testimonials made easy

Summer of video marketing: Testimonials made easy

Paul Green business owner's mindset, Content, getting new clients, increasing profit, Videos

We’re coming to the end of this series, after I declared this to be the summer of video marketing for your MSP. And in my final video today, I top …