I try not to write about brand and branding too much. Partly because I prefer to write about a more effective form of marketing, called direct response. That’s where you …
Video: Should you use Instagram to get clients for your MSP
The stuff you do – or don’t do – every day has a direct impact on the lifestyle you get to lead. I explained this to a client today, as …
Summer of video marketing: Testimonials made easy
We’re coming to the end of this series, after I declared this to be the summer of video marketing for your MSP. And in my final video today, I top …
Summer of video marketing: 4 reliable content ideas
So this is the summer of video marketing for your MSP. And in my third video today, I address the most common question I’m asked about videos: What content to use. …
Summer of video marketing: Your ideal kit list
I declared this to be the summer of video marketing for your MSP. And in my second video today, I examine the kit you need to get going. The good …
A call to arms: This is the summer of video marketing
Getting business owners and managers to pick your MSP is about influencing them at an emotional level. Because they’re not in the world of tech, they can’t tell a good …
The profit matrix will change your life
If your business is new or doesn’t have many clients, today’s video won’t be of any use to you. But if you have a mature business (minimum 3-5 years) and …
Are flyers a good way for MSPs to get new clients?
This question was asked recently in my free MSP Marketing Facebook group. And I thought I’d use the request from a member to critique a flyer, to explore that question.
Video 1 of 4: Get more clients
Thanks to the 60+ people who responded to my survey last week, asking what educational videos I could film this week. The most common request was about how to get …
Couple of actions on your website (for better Google results)
As you were Googling on your phone at the weekend, did you notice that the search results looked a little different? Here’s an example: This change to the search engine …