This morning I was interviewed by my friend Glenn Robertson of Purechannels for the next episode of his Channel Drop In series. Afterwards we were chatting about the availability of …
Craig’s story: How to do a multi touchpoint marketing campaign during lockdown
Last week I delivered a multi touchpoint marketing campaign to the 179 members of my MSP Marketing Edge service. We call it a Campaign In A Box. It’s an integrated …
Midweek monotony? 3 ways to keep yourself motivated right now
A confession: Last week I suffered from a temporary, but severe case of CBA* (Can’t Be Ars*d) The week started OK. But by Thursday morning all my motivation had melted …
12 clever ideas to give your MSP a boost next week
How are you doing today? I’ve done a long series of video calls over the last five days with my long-standing MSP clients, plus also a bunch of new MSPs …
An email you can send to generate work this week
One of the things I talked about a few weeks ago, was the opportunity to generate some break/fix work from people frustrated with their work from home setups. I think …
Coronavirus: Victim or leader?
For many years in a previous business I worked with independent opticians, helping them grow their businesses. Although I don’t work with them any more, I jumped on a video …
5 Coronavirus MSP marketing activities for this week
Here we go for another crazy week, then. Who knows what the world will look like by the time we get to wine o’clock on Friday evening. So with that …
Short-term Coronavirus marketing opportunities: The 5 stages
I’ve just delivered to my MSP Marketing Edge members a video update about what I think the 5 stages of short-term Coronavirus marketing will be. We’re giving them marketing materials …
Coronavirus: Your staff + clients want your leadership
Final of my three videos today, on the subject of getting new clients. The question from Simon O was: “Looking to direct mail (both email and postal) potential clients local …