So if you’ve been consuming my stuff for a while, you’ll know by now that I’m a firm believer in taking a very long-term approach to getting new clients for …
Make this the summer of strategic reviews
I’ve written before about doing regular strategic reviews with your existing clients, and using a profit matrix to track what services you could and should be selling them. The reason …
Video: A great summary of Covid marketing & opportunities
Couple of weeks ago I was interviewed by my friend Glenn Robertson of Purechannels for the next episode of his Channel Drop In series. Glen’s an MSP marketing nerd too. …
Back to the office? Don’t let your staff slip back into bad habits
WFH is still a big thing – and will be for years (if not forever). But for many, office lights are being switched on again for the first time in ages.
Video: Getting MDF (Marketing Development Funds) during Covid
This morning I was interviewed by my friend Glenn Robertson of Purechannels for the next episode of his Channel Drop In series. Afterwards we were chatting about the availability of …
Craig’s story: How to do a multi touchpoint marketing campaign during lockdown
Last week I delivered a multi touchpoint marketing campaign to the 179 members of my MSP Marketing Edge service.
Midweek monotony? 3 ways to keep yourself motivated right now
A confession: Last week I suffered from a temporary, but severe case of CBA* (Can’t Be Ars*d) The week started OK. But by Thursday morning all my motivation had melted …
12 clever ideas to give your MSP a boost next week
I’ve done a long series of video calls over the last five days with my long-standing MSP clients, plus also a bunch of new MSPs I’ve just started working with
An email you can send to generate work this week
One of the things I talked about a few weeks ago, was the opportunity to generate some break/fix work from people frustrated with their work from home setups. I think …
Coronavirus: Victim or leader?
For many years in a previous business I worked with independent opticians, helping them grow their businesses. Although I don’t work with them any more, I jumped on a video …
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