How MSPs can hire an internal telephone person to call prospects

How MSPs can hire an internal telephone person to call prospects

Paul Green Content, Coronavirus marketing, increasing profit, selling more to existing clients

So if you’ve been consuming my stuff for a while, you’ll know by now that I’m a firm believer in taking a very long-term approach to getting new clients for …

Make this the summer of strategic reviews

Make this the summer of strategic reviews

Paul Green Content, Coronavirus marketing, increasing profit, selling more to existing clients

I’ve written before about doing regular strategic reviews with your existing clients, and using a profit matrix to track what services you could and should be selling them. The reason …

Video: Why this MSP started their own hosted services company

Video: Why this MSP started their own hosted services company

Paul Green Content, getting hands on with marketing, Videos

It always fascinates me when I speak to an MSP who’s started offering a specific service to other MSPs. I love the entrepreneurial story of how they spotted a gap …

Yes you can be too cheap. And it's a sales killer

Yes you can be too cheap. And it’s a sales killer

Paul Green business owner's mindset, Content, getting new clients, increasing profit, selling more to existing clients

I was stunned into silence when he told me the price. “Sorry, say that again,” I blurted into the phone. And wrote down the figure for the second time on …

Can an MSP buy cold data and turn it into clients?

Can an MSP buy cold data and turn it into clients?

Paul Green Content, getting hands on with marketing, getting new clients

Table of contentsThe buying cycle A long-term approach to marketing Step one: Buy data Step two: Scrub the data Step three: Pick a CRM and work the data Step four: …

How I FINALLY got a permanent link to collect Google Reviews

How I FINALLY got a permanent link to collect Google Reviews

Paul Green Content, getting hands on with marketing, getting new clients

You and I both know it’s critical for your MSP to get good Google Reviews. Not only are they an essential part of your social proof (because most people prefer …

Video: A great summary of Covid marketing & opportunities

Video: A great summary of Covid marketing & opportunities

Paul Green business owner's mindset, Content, Coronavirus marketing, getting new clients, increasing profit, selling more to existing clients, Videos

Couple of weeks ago I was interviewed by my friend Glenn Robertson of Purechannels for the next episode of his Channel Drop In series. Glen’s an MSP marketing nerd too. …

Back to the office? Don't let your staff slip back into bad habits

Back to the office? Don’t let your staff slip back into bad habits

Paul Green Content, Coronavirus marketing, staff

Slowly, across the world, people are starting to drift back to their offices. WFH is still a big thing – and will be for years (if not forever). But for …

Video: Getting MDF (Marketing Development Funds) during Covid

Video: Getting MDF (Marketing Development Funds) during Covid

Paul Green Content, Coronavirus marketing, getting new clients, Videos

This morning I was interviewed by my friend Glenn Robertson of Purechannels for the next episode of his Channel Drop In series. Afterwards we were chatting about the availability of …

Craig's story: How to do a multi touchpoint marketing campaign during lockdown

Craig’s story: How to do a multi touchpoint marketing campaign during lockdown

Paul Green Content, Coronavirus marketing, getting new clients

Last week I delivered a multi touchpoint marketing campaign to the 179 members of my MSP Marketing Edge service. We call it a Campaign In A Box. It’s an integrated …