I read a lot of business and marketing books (actually, these days I listen to more books on Audible than I read). And I’ve been meaning to tell you about …
Your “extra profit matrix” (so exciting you’ll want to lick it)
Here’s something that will take 20 minutes to do, and could easily add thousands of pounds of extra profit in time for Christmas. Launch Excel, list everything you sell at …
Back end profits: 3 questions to ask yourself
Have you read Ready, Fire, Aim by Michael Masterson? It’s a great book, packed with goodies. I love the emphasis on taking action. And I was flicking through it at …
The most important figures to track (how much money you take home)
I’m reading a very entertaining business autobiography at the moment about the founder of Iceland (yes the supermarket): Best Served Cold by Malcolm Walker. The chain started in the early …
5 quick wins to improve your net profit margin
Last week we looked at how to calculate how much a client is worth to your business, also known as the Average Lifetime Value figure. The key to excellent marketing …
Get a new client: You can afford to spend this much
Anyone who’s ever made a serious attempt to grow their business organically knows that it’s an expensive process. It’s not uncommon to find a business that is winning loads of …
Poor pricing = poor net profit
There’s a direct correlation between pricing within your business, and net profit. Put simply, poor pricing = poor profits. Common pricing crimes committed by MSP owners include: If you’re selling …
Pricing: Your clients will hate me for telling you this
The last couple of days I’ve had my head down preparing for my next Profit Accelerator meeting next Wednesday. It’s going to be a cracker. My small group of four …
A passionate love letter about service support plans
One of the hardest ways to grow a business is to do it one sale at a time. That’s what causes boom and bust, a horrible phenomenon that holds back …