Context is everything when building a growth strategy. Quite often when I’m talking to MSP owners (and I meet a lot of new people every month), we get round to …
Flowcharts, checklists and video briefs (the secrets of DOA)
One of my favourite acronyms is DOA. No, it doesn’t stand for Dead On Arrival (although that’s what you’ll be if you keep trying to do everything yourself). It stands …
My webinar for CompTIA: How to win clients who stay longer, spend more and whinge less
Earlier this week I did a webinar for CompTIA. Great fun! We talked about how most MSP clients are inexperienced buyers (yes, even business owners). So they pick a new …
Your world is so complicated, it’s no wonder prospects need their hands holding
So, I’d kind of momentarily forgotten just how complicated your world is. Until, this week when I wrote a book about something technical. It took me 5,023 words to explain …
Video: Linking daily actions to your life goals
The stuff you do – or don’t do – every day has a direct impact on the lifestyle you get to lead. I explained this to a client today, as …
Summer of video marketing: Testimonials made easy
We’re coming to the end of this series, after I declared this to be the summer of video marketing for your MSP. And in my final video today, I top …
Summer of video marketing: 4 reliable content ideas
So this is the summer of video marketing for your MSP. And in my third video today, I address the most common question I’m asked about videos: What content to use. …
Summer of video marketing: Your ideal kit list
I declared this to be the summer of video marketing for your MSP. And in my second video today, I examine the kit you need to get going. The good …
A call to arms: This is the summer of video marketing
Getting business owners and managers to pick your MSP is about influencing them at an emotional level. Because they’re not in the world of tech, they can’t tell a good …
The profit matrix will change your life
If your business is new or doesn’t have many clients, today’s video won’t be of any use to you. But if you have a mature business (minimum 3-5 years) and …