I was stunned into silence when he told me the price. “Sorry, say that again,” I blurted into the phone. And wrote down the figure for the second time on …
Video: A great summary of Covid marketing & opportunities
Couple of weeks ago I was interviewed by my friend Glenn Robertson of Purechannels for the next episode of his Channel Drop In series. Glen’s an MSP marketing nerd too. …
Midweek monotony? 3 ways to keep yourself motivated right now
A confession: Last week I suffered from a temporary, but severe case of CBA* (Can’t Be Ars*d) The week started OK. But by Thursday morning all my motivation had melted …
Coronavirus: Your staff + clients want your leadership
Final of my three videos today, on the subject of getting new clients. The question from Simon O was: “Looking to direct mail (both email and postal) potential clients local …
2020 Focus area 1) Know what you want, and have a robust plan to get it
I’m starting a new series of 5 articles today. Designed to help you reflect and focus on what’s most important to you in 2020. That includes your life as well …
Your overflowing hassle bucket (and the DOA relief tap)
Every one of us has a hassle bucket inside our head. It’s a measure for how much hassle we can deal with at any one time. Some people’s buckets are …
Growing your MSP? Context is everything
Context is everything when building a growth strategy. Quite often when I’m talking to MSP owners (and I meet a lot of new people every month), we get round to …
Flowcharts, checklists and video briefs (the secrets of DOA)
One of my favourite acronyms is DOA. No, it doesn’t stand for Dead On Arrival (although that’s what you’ll be if you keep trying to do everything yourself). It stands …
My webinar for CompTIA: How to win clients who stay longer, spend more and whinge less
Earlier this week I did a webinar for CompTIA. Great fun! We talked about how most MSP clients are inexperienced buyers (yes, even business owners). So they pick a new …
Your world is so complicated, it’s no wonder prospects need their hands holding
So, I’d kind of momentarily forgotten just how complicated your world is. Until, this week when I wrote a book about something technical. It took me 5,023 words to explain …