It always fascinates me when I speak to an MSP who’s started offering a specific service to other MSPs. I love the entrepreneurial story of how they spotted a gap …
Yes you can be too cheap. And it’s a sales killer
I was stunned into silence when he told me the price. “Sorry, say that again,” I blurted into the phone. And wrote down the figure for the second time on …
Can an MSP buy cold data and turn it into clients?
Table of contentsThe buying cycle A long-term approach to marketing Step one: Buy data Step two: Scrub the data Step three: Pick a CRM and work the data Step four: …
How I FINALLY got a permanent link to collect Google Reviews
You and I both know it’s critical for your MSP to get good Google Reviews. Not only are they an essential part of your social proof (because most people prefer …
Video: A great summary of Covid marketing & opportunities
Couple of weeks ago I was interviewed by my friend Glenn Robertson of Purechannels for the next episode of his Channel Drop In series. Glen’s an MSP marketing nerd too. …
Back to the office? Don’t let your staff slip back into bad habits
Slowly, across the world, people are starting to drift back to their offices. WFH is still a big thing – and will be for years (if not forever). But for …
Video: Getting MDF (Marketing Development Funds) during Covid
This morning I was interviewed by my friend Glenn Robertson of Purechannels for the next episode of his Channel Drop In series. Afterwards we were chatting about the availability of …
Craig’s story: How to do a multi touchpoint marketing campaign during lockdown
Last week I delivered a multi touchpoint marketing campaign to the 179 members of my MSP Marketing Edge service. We call it a Campaign In A Box. It’s an integrated …
Midweek monotony? 3 ways to keep yourself motivated right now
A confession: Last week I suffered from a temporary, but severe case of CBA* (Can’t Be Ars*d) The week started OK. But by Thursday morning all my motivation had melted …
12 clever ideas to give your MSP a boost next week
How are you doing today? I’ve done a long series of video calls over the last five days with my long-standing MSP clients, plus also a bunch of new MSPs …