I was interviewing a guest for my MSP Marketing podcast yesterday, grilling him on how MSPs can make recruitment easier. And he dropped such a good idea for recruiting 2nd …
Which is the best CRM for your MSP?
Jump to my review ofMailchimp MailerLite Zoho CRM Infusionsoft / Keap ActiveCampaign HubSpot Honey CRMI must tackle this question at least twice a week: Which is the best CRM for your …
How MSPs can track what marketing works, and what doesn’t work
To create more leads for your MSP, you’ve maybe bought an email list in the past, ran a Facebook campaign or had a play with Google Ads. But you may …
How MSPs can hire an internal telephone person to call prospects
So if you’ve been consuming my stuff for a while, you’ll know by now that I’m a firm believer in taking a very long-term approach to getting new clients for …
Make this the summer of strategic reviews
I’ve written before about doing regular strategic reviews with your existing clients, and using a profit matrix to track what services you could and should be selling them. The reason …
Video: Why this MSP started their own hosted services company
It always fascinates me when I speak to an MSP who’s started offering a specific service to other MSPs. I love the entrepreneurial story of how they spotted a gap …
Yes you can be too cheap. And it’s a sales killer
I was stunned into silence when he told me the price. “Sorry, say that again,” I blurted into the phone. And wrote down the figure for the second time on …
Can an MSP buy cold data and turn it into clients?
Table of contentsThe buying cycle A long-term approach to marketing Step one: Buy data Step two: Scrub the data Step three: Pick a CRM and work the data Step four: …
How I FINALLY got a permanent link to collect Google Reviews
You and I both know it’s critical for your MSP to get good Google Reviews. Not only are they an essential part of your social proof (because most people prefer …
Video: A great summary of Covid marketing & opportunities
Couple of weeks ago I was interviewed by my friend Glenn Robertson of Purechannels for the next episode of his Channel Drop In series. Glen’s an MSP marketing nerd too. …